Making Meaningful Connections

As Marketing Manager for Tait Communications' North American region, I led strategic marketing initiatives supporting the company's largest and most profitable market. Working closely with sales, product management, regional leadership, and creative teams, I helped strengthen relationships with more than 250 dealer partners through integrated campaigns, partner programs, product launches, flagship events, and ongoing communications.

My role focused on developing marketing strategies that connected people with products, resources, and one another—supporting business growth while creating a consistent experience across every stage of the partner journey.

Client: Tait Communications

Audience: Authorized Dealers, Distribution Partners, Public Safety Agencies, Utilities, Transportation Organizations, and Internal Sales Teams

Objective: Strengthen partner engagement, support product launches, and drive business growth through integrated marketing, strategic communications, and relationship-focused programs.

My Role: Marketing Strategy, Partner Marketing, Event Leadership, Product Launches, Campaign Development, Copywriting, Creative Direction

Partner Events

The One Tait Dealer Summit served as our flagship North American partner conference, bringing together more than 250 dealers and distributors to align on company strategy, product launches, technical training, and partner engagement. Held alongside IWCE, the event combined executive presentations, sales and technical sessions, product showcases, recognition programs, and exclusive experiences for top-performing partners.

I directed the event from concept through execution—developing the agenda, coordinating keynote presentations, leading creative direction, managing vendors and logistics, and ensuring every element supported broader marketing objectives and the overall dealer experience.

Strategic agenda planning
Executive presentation development
Event creative direction
Vendor & production management
VIP partner experiences

Partner Program & Portal

I helped transform the One Tait Dealer Program and Portal into a centralized partner resource supporting more than 250 dealers across North America. Working with internal stakeholders, I led the redevelopment of dealer resources, MDF guidelines, promotional initiatives, communications, and digital experiences that strengthened partner engagement and became a model for other global regions.

Trade Shows

I led Tait's presence at major industry events including IWCE, UTC, APCO, and IACP, developing booth experiences, campaign messaging, product showcases, and customer engagement strategies that aligned with broader regional marketing initiatives.

Working closely with designers, contractors, product teams, and executive leadership, I translated marketing campaigns into cohesive event experiences that strengthened brand visibility, supported product launches, and generated opportunities for customer and partner engagement.

Booth design direction
Booth strategy & messaging
Campaign integration
Product launch support
Vendor coordination
Customer engagement

CUSTOMER STORIES

Case Studies

From initial interviews through final publication, I led the development of customer success stories that translated complex technical projects into compelling narratives. Working closely with channel partners and end customers, I guided each project through discovery, stakeholder interviews, drafting, review, and publication to create stories that demonstrated real-world impact.

Marketing Campaigns

I developed integrated marketing campaigns that supported regional growth, product launches, and partner engagement across North America. Working alongside sales, product management, and engineering teams, I translated complex technical solutions into clear messaging tailored to public safety, utilities, and transportation audiences.

Highlights included the regional launch of Tait LifeX, the company’s premier console solution, and a dedicated campaign promoting our P25 solutions, combining digital advertising strategy, video, email marketing, industry publications, and event marketing into coordinated campaigns that strengthened awareness and customer engagement.