Helping Protect Houston's Infrastructure Through Public Education

Houston Public Works provides essential water and wastewater services to millions of residents throughout the Greater Houston area. One of its ongoing challenges is preventing costly sewer blockages caused by grease, wipes, and other household items that are improperly disposed of.

Working alongside a multidisciplinary creative team, I helped develop an integrated public awareness campaign designed to educate residents and encourage simple behavior changes that protect the city's infrastructure. The campaign extended across digital, print, radio, social media, promotional materials, and animated video, creating a consistent message across every public touchpoint.

My role focused on campaign strategy, messaging, copywriting, and creative collaboration, helping translate a technical public works issue into clear, approachable communications that residents could easily understand and remember.

Client: Houston Public Works

Audience: Greater Houston Residents

Objective: Educate residents about proper grease and waste disposal to help prevent costly sewer blockages.

My Role: Campaign Strategy, Messaging, Copywriting, Creative Direction