Demonstrating the Impact of Public Education
The Harris County Department of Education (HCDE) provides specialized educational services that support school districts and students throughout Harris County. Ahead of a key election and during tax season, the organization needed a clear, compelling way to communicate how its programs benefit the community and why continued public support mattered.
Working alongside a graphic designer and animator, I helped develop an integrated awareness campaign that translated HCDE's mission into clear, engaging communications. The campaign spanned digital and traditional media—including social media, pay-per-click advertising, billboards, print collateral, and a dedicated microsite—creating a consistent message across multiple public touchpoints.
My role focused on campaign strategy, messaging, copywriting, and creative collaboration, helping transform complex educational services into a story that taxpayers could easily understand and connect with.
Client: Harris County Department of Education
Audience: Parents, Taxpayers, Community Members, and School District Stakeholders
Objective: Build public awareness of HCDE's educational programs and demonstrate the value its services provide to schools and communities throughout Harris County.
My Role: Campaign Strategy, Messaging, Copywriting, Creative Direction, Storyboard Development
Brand Awareness Campaign Video
Bringing Educational Impact to Life
The centerpiece of the campaign was an animated explainer video designed to communicate HCDE's mission in a way that was both engaging and easy to understand. I collaborated on the campaign's messaging, creative strategy, on-screen copy, and storyboard development, helping simplify complex information into an accessible visual story that reinforced the organization's value to the community.
My Contributions
Campaign Strategy
Creative Direction
On-Screen & Voice-Over Copy
Storyboard Development
Animation Collaboration
