Helping Organizations Evolve Their Brand
Over several years, I partnered with ZT Corporate on a wide range of strategic marketing initiatives, culminating in a comprehensive brand transformation. As the organization expanded its vision across healthcare, automotive, and investment sectors, the goal was to create a brand identity that better reflected its long-term direction and values.
Working closely with leadership and a multidisciplinary creative team, I helped shape the company's new identity by developing its name, messaging strategy, logo concept, tagline, and launch communications. I also collaborated with a graphic designer to translate the brand strategy into a visual identity, providing the original hand-drawn concept that inspired the final logo.
Beyond the rebrand, I continued supporting the organization through website updates, social media campaigns, executive messaging, and communications for The Altus Foundation, ensuring a consistent brand experience across every touchpoint.
Client: ZT Corporate
Industry: Investment Management, Healthcare, Philanthropy
Objective: Reposition the organization through a comprehensive rebrand while supporting ongoing corporate communications, brand awareness, and philanthropic initiatives.
My Role: Brand Strategy, Naming, Messaging, Tagline Development, Copywriting, Creative Direction, Executive Communications
Rebrand Announcement Video
Revealing a New Chapter
This animated brand reveal celebrated ZT Corporate's journey while introducing a new era for the organization. Using a visual timeline, the video reflected on the company's history before culminating in the unveiling of its refreshed identity and logo.
I contributed to the creative strategy, messaging, voice-over copy, and production support, helping craft a launch piece that marked an important milestone in the company's evolution.
My Contributions
Creative Strategy
Messaging & Voice-Over Copy
Video Production Support
Altus Foundation
Supporting a Mission Beyond Business
As ZT Corporate's philanthropic foundation expanded its community impact, I helped develop messaging and promotional content that highlighted its mission and initiatives. Through video storytelling and marketing collateral, the work focused on communicating the foundation's purpose while reinforcing the organization's broader commitment to giving back.
My Contributions
Creative Strategy
On-Screen & Voice-Over Copy
Voice Talent Coordination
Video Production Support
Brand Awareness Video
Communicating a New Direction
Following the rebrand, a series of brand awareness initiatives introduced audiences to the organization's refreshed identity and long-term vision. I collaborated on messaging, creative strategy, and production support to ensure a consistent story across campaign materials.
My Contributions
Creative Strategy
On-Screen & Voice-Over Copy
Voice Talent Coordination
Video Production Support
Mayor Sylvester Turner
Executive Communications During a Critical Moment
During the COVID-19 pandemic, ZT Corporate launched the CEO COVID Test Challenge, encouraging business leaders to provide free testing for employees as organizations worked toward safe reopening efforts. The initiative gained significant regional attention and brought together business, healthcare, and civic leaders around a shared public health effort.
As part of the campaign, I oversaw ghostwriting for Houston Mayor Sylvester Turner after he joined the initiative, helping communicate the campaign's message to a broader audience. It was a unique opportunity to contribute to a high-profile effort that combined executive communications, public service, and strategic messaging.
My Contributions
Executive Ghostwriting
Strategic Messaging