Exploring Ideas Beyond Traditional Campaigns
Not every project fits neatly into a single industry or category. This collection highlights a range of creative work—from consumer campaigns and brand launches to storytelling, naming, and early-stage creative development. Together, these projects reflect a collaborative approach to solving unique communication challenges through strategy, narrative, and creative thinking.
Kung Fu Tea Videos
Energizing a Brand Through Short-Form Storytelling
Kung Fu Tea's campaigns were designed to capture attention in fast-moving digital environments while reinforcing the brand's energetic personality. Working alongside a creative team, I contributed to campaign strategy, messaging, storyboard development, and production support, helping create engaging promotional videos that balanced entertainment with brand consistency.
My Contributions
Campaign Strategy
Creative Strategy
On-Screen & Voice-Over Copy
Storyboard Development
Video Production Support
Embree Group Culture Video
Highlighting the People Behind the Brand
As part of Embree Group's rebranding efforts, we developed a campaign that emphasized the people, culture, and values behind the organization. I collaborated on messaging, creative strategy, storyboard development, and production support to help communicate a more human, approachable identity.
My Contributions
Rebrand Strategy
Campaign Strategy
Creative Strategy
On-Screen & Voice-Over Copy
Storyboard Development
Video Production Support
“Despite the lukewarm reception of my radio debut, which featured a cringe-worthy retelling of a southern folk tale (accents included), I had two major takeaways from that experience: the power of storytelling and the value of day jobs.”
Benefits of Storytelling in Marketing
Luxsy Palm Springs Campaign Video
Building a Luxury Brand From the Ground Up
Developing a new hospitality brand required defining its identity before any marketing could begin. I contributed to the brand strategy, naming process, tagline development, and launch messaging, helping establish a distinctive voice that reflected the property's luxury positioning and destination experience.
My Contributions
Brand Strategy
Naming
Tagline Development
On-Screen, Spoken & Voice-Over Copy
“I was also able to tap into a childlike sense of wonder that every creative mind cherishes. A place where anything is possible, and the future truly seems unwritten.”
Find Your Banjo (A Catalyst for Change)